A digital loyalty card is a virtual card that allows the customer to accumulate stamps, points, cashback or benefits. It is saved on the phone and is updated whenever the company registers a visit or purchase.
What is a digital loyalty card?
It is the digital version of traditional stamp, points or discount cards. Instead of carrying a paper or plastic card, the customer adds it to the Apple Wallet or Google Wallet.
The card identifies the programme, shows the customer's progress and allows you to check rewards or balance. The company controls the rules, records transactions and monitors activity on a dashboard.
How does it work in practice?
- The company creates the programme: choose the mechanics, the image and the rewards.
- The customer adheres: scan a QR code or open a link.
- The card goes into the wallet: is available on your phone.
- The team validates the purchase: Use the scanner to add stamps, points or balance.
- The client tracks progress: the card shows the current situation and rewards.
See the full route on the page How Fidelize works.
What types of cards are there?
Stamps
Suitable for frequent purchases and simple rewards, such as “buy 10 and receive 1”.
Points
The customer accumulates points and exchanges them for one or more rewards.
Cashback
Part of the purchase value returns as a balance to be used later.
Memberships and discounts
Levels and benefits adjusted to customer type or value.
Advantages for companies and customers
| For the company | For the customer |
|---|---|
| Stop printing cards | Don't lose or forget your card |
| Tracks membership and activity | Check points and rewards |
| Can update rules and campaigns | Receive updates on your phone |
| Communicate with participating customers | No need to install another app |
How to choose the right format?
Consider purchase frequency, average value, ease of explanation, and actual cost of the reward. A café can benefit from stamps; a clinic can use points; a store with variable values may prefer cashback.
The best mechanics are those that the customer understands quickly and that the business can sustainably maintain.
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